NSA Global

  • Full Screen
  • Wide Screen
  • Narrow Screen
  • increase font size
  • Default font size
  • decrease font size
  • BHP1
    Founded in 1989, the NSA is a trade association that represents the interest of independent supermarket owners in New York and other states throughout the East coast.
  • BHP2
    Current membership represents approx. 400 supermarkets .
  • BHP3
    Most members are of Hispanic descent, and their stores are predominantly located in minority neighborhoods.
  • BHP4
    In the last decade, the NSA Scholarship Foundation has granted close to one million dollars in educational scholarships to deserving underprivileged students from neighborhoods served by our members.


New York, NY. January 16, 2018

Jose Geraldo has been appointed executive director of the National Supermarket Association (NSA), an association that represents owners of approximately 400 independent supermarkets in the New York metro area and other cities throughout the East Coast, it was announced by the President of the Board Rudy Fuertes.

In making the announcement, Rudy Fuertes noted:  I am confident that with Jose’s strong leadership skills, his corporate experience and entrepreneurial outlook, he will be a great asset in assisting the NSA in strengthening our member’s position as productive businesses in the communities we serve” he added.

“Being Chosen to be the Executive Director of NSA is truly an honor for me. I have been a fan of NSA since its inception and I can’t think of more exciting times to be part of this prestigious organization. Given the growth of the ethnic population in the US and the great opportunity its represents to our Independent stores in the urban markets". Said Mr. Geraldo

Founded in 1989 by Hispanic entrepreneurs, the association has grown dramatically in the last decades and currently provides its members hands on representation in both the private and public sectors and advocates issues that impact the entire supermarket industry.  It also provides outreach services to corporations that want to re-invest in the ever growing Hispanic market.

In the last decade, the NSA Scholarship Foundation has distributed over two million dollars in educational scholarships to deserving students in the underprivileged neighborhoods served by many of our members.



Friday, September 22, 2017

Governor Cuomo Making Available More Than 34,000 Bottles of Water, 9,600 Ready to Eat Meals, 3,000 Canned Goods, 500 Flashlights, 1,400 Cots, 1,400 Pillows, 1,400 Blankets and 10 Generators. Governor Cuomo Traveling on Donated JetBlue Aircraft to Bring Supplies on First Flight to Depart for San Juan Since Hurricane Maria. NYPA Engineers, Translators, Supervisors and DEC Drones and Drone Pilots Sent to Assist with Reconstruction of Power Grid. 60 New York National Guard, Four Black Hawk Helicopters and 50 State Police on Standby

Governor Andrew M. Cuomo and a delegation of administration officials departed this morning for Puerto Rico to deliver emergency supplies, help the community repair its devastated power structure, and assist in relief and recovery efforts in the aftermath of Hurricane Maria. The trip follows Governor Ricardo Rosselló's official governor to governor request through the Emergency Management Assistance Compact for mutual aid. In response to the request, Governor Cuomo immediately made available more than 34,000 bottles of water, 9,600 ready to eat meals, 3,000 canned goods, 500 flashlights, 1,400 cots, 1,400 blankets, 1,400 pillows and 10 10kw generators. Additionally, Governor Cuomo has announced that 60 members of the New York Army National Guard, four Black Hawk helicopters and 50 State Police are on standby. This flight, on aircraft donated by JetBlue, is the first flight to depart for San Juan since Hurricane Maria.

"Puerto Rico is part of the New York family, and we stand with our Puerto Rican brothers and sisters as they begin to rebuild after the devastation of Hurricane Maria," Governor Cuomo said. "We have assembled top emergency response experts to support Puerto Rico and help repair its devastated power structure, and we are providing supplies and any additional assistance we can to support the island as they recover from this unprecedented natural disaster."
Governor Ricardo Rosselló said, "In the aftermath of Hurricane Maria, I have made an official Governor to Governor request that Governor Cuomo and the State of New York provide essential goods, services, and expertise to help us assess the devastation and develop a plan for recovery. Puerto Rico has endured an horrific ordeal and we are lucky to have a friend like Governor Cuomo and New York State who we share a close bond and deep history with. I want to thank the Governor for accepting my invitation to travel to Puerto Rico, and the people of New York for always standing by our side in difficult times and we appreciate the support as we begin the rebuilding process."

Robin Hayes, president and CEO, JetBlue, said, "We are honored to support this relief flight, the first of many to come, as the people of Puerto Rico begin to recover from this terrible event. Our hearts go out to all those impacted. We thank Gov. Cuomo for his leadership in the recovery efforts, and the National Guard for their on-the-ground support of the people of Puerto Rico. As the largest airline in Puerto Rico, we are in a unique position to work with them to support our crewmembers, customers and communities across the island."
"We commend Governor Cuomo's leadership to quickly organize resources and personnel to help Puerto Rico rebuild," said Francis McGorry, President, Tri-State Metro Operating Unit, Coca-Cola Refreshments. "Coca-Cola always stands ready to help when people are in need. Our thoughts and prayers are with those affected by the devastation from Hurricane Maria."
Prior to departing, Governor Cuomo ordered assets from the New York State stockpiles to be ready for deployment and gathered a coalition of organizations to provide a number of assets and essential resources and at the request of Governor Rosselló, including:
    •    More than 34,000 bottles of water donated by The Coca-Cola Company;
    •    9,600 ready to eat meals;
    •    3,000 canned goods donated by the National Supermarket Association;
    •    1,400 cots;
    •    1,400 blankets;
    •    1,400 pillows;
    •    500 flashlights; and
    •    10 10kW generators.



Within the six hours of the annual National Supermarket Association (NSA) trade show in New York, one of the main events for independent supermarkets, there was a real business frenzy, companies, new product presentations and everything in between. It was a true festive atmosphere, something typical when most of those present are Hispanic.

More than 200 companies participated this year in the trade show that only continues to grow, attracting the attention of businesses, distributors and food producers at a national and international level.

“We are a platform that was created to give to opportunities to those companies that don’t have the easy ability to present their products to independent supermarkets,” William Rodriguez, founder of the NSA Trade Show, told Abasto Media.

For his part, Rudy Fuertes, president of the NSA, spoke about how the importance of the National Supermarket Association lies in being able to “defend independent supermarkets in terms of how laws negatively affect their business and offer them the support they need to become better companies that offer better service to their clients and at the same time to their communities.”


During the NSA trade show, the Company of the Year award was presented, which was Inca Kola USA this year, a family company that began their business of distributing beverages in the 80’s and the Businessman of the Year award was given to Alex Guzman of the Key Food Supermarket.

Hundreds of Hispanic products were presented at the trade show, highlighting the Goya Foods pavilion that stood out with a gigantic display of its rich and extensive range of foods.